What’s Your Flavour?

As the leaves change colour and the temperature drops, coffee lovers everywhere eagerly await the arrival of autumn and winter seasonal drinks. For businesses that serve coffee, this seasonal shift presents a golden opportunity to boost sales and cultivate customer loyalty. In this blog post, we explore why offering autumn and winter seasonal drinks is not only a delightful treat for your customers but also a smart strategy for your coffee business.

One of the most captivating aspects of autumn and winter is the sense of magic and nostalgia that fills the air. From pumpkin spice lattes to peppermint mochas, these drinks evoke feelings of warmth and comfort, making your business a cozy and inviting destination for customers seeking a taste of the season.

Seasonal drinks are not just beverages; they’re an experience. When customers hear about your limited-time offerings, they’ll be drawn to your coffee shop to try something new and exciting. This influx of foot traffic can significantly boost your sales during the autumn and winter months, helping you to capitalise on the holiday season.

When customers associate your business with their favourite seasonal drinks, you’re building brand loyalty. They’ll eagerly await the return of these drinks each year, becoming loyal patrons who are likely to visit your shop throughout the year, not just during the seasons. And by offering seasonal drinks for a limited time, you create a sense of urgency among your customers. They’ll want to visit your coffee shop before the season ends to enjoy their favourite drinks as often as possible whilst they can.

In the highly competitive coffee industry, offering seasonal drinks is a way to stay relevant and competitive. Customers expect variety and innovation, and seasonal drinks allow you to demonstrate your creativity and commitment to satisfying their evolving tastes.

So which of our coffees are best suited to these seasonal drinks, and which syrups do we recommend?

Our favourite syrups to use are from the Sweetbird collection. Incredibly easy to create consistently thick and smooth drinks with just a few pumps, Sweetbird products are vegan approved and versatile. Pair them with our Premier Cru or Revolution espresso beans for deliciously stand out seasonal drinks!

 

A Sustainable Future

We had an interesting afternoon at The Sustainability and Market Insight Seminar in the company of The British Coffee Association. Guest speakers included Tess Riley from The Guardian, Matthew Robinson from HSBC, George May from Bio Bean, and Gavin Ellis from Hubbub.

Kicking things off Tess gave us an interesting insight into how the media views the coffee industry and what they will be getting their teeth into over the coming months. Sustainability in the growers community, tackling deforestation and the issues surrounding throw away cups are definitely the most topical currently.

Following this we heard from a man with quite possibly the longest job title –  Matthew Robinson – Sustainability Engagement Head and Sustainability Leadership Programme Lead for HSBC (phew!) Having wondered what part a bank could be playing in this field it became apparent that it is a big one! HSBC seem passionate about their global responsibilities from the ground floor recycling and a reduction in carbon footprints, to their Climate Centre for Excellence awarding Green Bonds to customers working hard to make a difference.

Next came George May from Bio Bean taking coffee consumption and recycling into the future. With over 70 million tonnes of waste and toxins being thrown away its fantastic news to know that this innovative company is using it for the good! Currently being turned into bio mass briquettes and pellets for burners, they also have product development ongoing to produce bio diesel, and bio chemicals –  we’re watching this space with interest…

And finally we heard from Hubbub an environmental charity set up to challenge the current problem of 7 million cups being thrown away daily, with no way of reusing them through mainstream recycling. #1moreshot is a chance to put your cup into a designated station instead of the bin so that these cups can be kept separate and transformed into other plastic products. We think this is a great idea, and will welcome the cup stations in as many locations as possible.

Knowing that the coffee industry provides work for 120 million of the worlds poorest people and after crude oil is the 2nd most sought after commodity worth over 1 billion USD we agree its extremely important that we look after this precious bean. But this is the thing – if we don’t, with 2 billion cups of coffee consumed worldwide how will we meet the demand of producers needing to triple their production by 2050…? its definitely food for thought.

Introducing One Cup Luxury

Beautiful coffee at it’s most convenient, our individually wrapped luxury coffee bags allow you to enjoy a perfect Cafetiere style cup made for one. Each bag is freshly packed with 10g of the finest ground Blue Mountain arabica coffee making them an anywhere anytime solution with no need for anything more than a kettle and a cup!

This elegant premium product is ideal for hotels bedrooms or for luxury whilst on the go.

Contact us with your details to receive your free sample.

 

Join The Revolution

Revolution

The new kid on The Borough Coffee block, we are confident Revolution is going to make some serious waves! This is a medium roast blend of African, South American and Sumatran beans. Berry fruits, dark treacle, caramel and spicy tones give a distinctive taste to this rebel’s constitution. Give us a call and join the Revolution!

Chefs, Bees and Honey at St Ermins Hotel

British Culinary Federation Chef of the year and MasterChef finalist Adam Handling treated food industry professionals and other top London chefs to a fabulous day of food demonstrations and networking in the hotel’s opulent crystal ballroom.

We are already proud to supply St Ermins and were in fact recommended to join The Chefs Forum by Adam himself – a fantastic compliment to have our coffee and services championed by such a rising star in the world of fine dining.

Cheese, Caves and Cows at Winterdale Cheese Farm

We got off to a great success at our first Chefs’ Forum event at the Winterdale Cheese farm in Kent,
even if it was a little chilly!

Attended by top local chefs and restaurateurs a champagne and canapé reception was held before sampling some excellent dishes prepared by students from East Kent College.

The chefs were then treated to a tour of the dairy and caves and given an interesting insight into how the family run farm make their award winning cheese.

It was great to meet some of the local chefs and our coffee went down a treat with some fabulous feedback on our current favourite – Our single origin Rainforest Alliance certified bean from Guatemala.

Looking forward to the next event – Chef’s, Bees and Honey at St Ermins Hotel London
with Adam Handling.

We all play a part in looking after our environment, true?

cert_920

 

We are proud to have joined up with The Green Earth Appeal to help create sustainable, productive communities throughout the developing world by contributing to The Billion Tree Campaign.

This means that every time we supply paper cups to our customers a tree is planted to offset the carbon footprint.

Take a look at the website for more information our first certificate made us feel very proud!